Channel
By giving different departments their own version of Brand Manager you can communicate the brand and the implications for them in the most relevant way.
Brand guideance for all staff
Brand Manager recognises that brands influence the actions and behaviour of all staff, not just marketing.
By translating your brand strategy into actions and words non-marketing colleagues can understand, you are more likely to acheive a positive and proactive response.
Channel functionality gives you as many different versions of Brand Manager Online as you need. Each Channel is dedicated to the needs of a particular team or department within your organisation, giving you a direct medium to communicate and influence each one. You can set up and assign a Channel to a department in seconds before populating it with information that is relevant and appropriate.
Common Channels include.
Marketing Team Channel
Artwork, logos, brand guidelines, images
Sales Team Channel
Proposal templates, sales presentations, boiler plate statements, pdf literature, quotation templates, product imagery
Receptionists' Channel (for multi site organisations)
Guideance for reception presentation, meet and greet procedures, telephone skills, pdf posters and information for download
